Loominus Productions' bold rebrand transforms a beloved cabaret company into a multi-faceted entertainment powerhouse, uniting adult, family, and talent divisions under one luminous brand.
In early 2024, we had the privilege of leading a transformative rebrand for Loominus Productions, a trailblazing live event production company. Our mission was to create a cohesive umbrella brand that could propel the company's expansion into new markets while maintaining a strong, recognizable identity across its divisions.
For 14 years, Neon Moon thrilled audiences with theatrical 18+ cabaret and burlesque shows from their Cambridge base, earning national recognition. When the pandemic disrupted live events, they evolved into Loominus Productions, expanding into family shows, corporate events, and talent management—while carefully balancing their edgy roots with broader appeal.
Building on Neon Moon's legacy of electric energy and feminine creativity, we developed an umbrella brand for broader appeal. The result was Loominus Productions—a name that honored the glowing spirit of its predecessor while opening doors to new markets, with a visual identity designed to shine across multiple entertainment divisions.
"Loominus" combines "luminous" with the Estonian phrase for "in creation," reflecting the company's evolving spirit. The brand encompasses three divisions: Neon Moon continues its 18+ cabaret and circus shows; Neon Sun offers family entertainment, inspired by the owner's son; and Neon Stars represents top talent in cabaret, circus, and immersive theatre.
The visual identity retained elements of Neon Moon's bold branding while introducing a modern, versatile aesthetic. The Lulo font brought a fresh, contemporary feel, and neon-inspired motifs tied together the celestial themes of the three divisions. This cohesive design language ensures brand consistency across all platforms, from event posters to digital campaigns.
Loominus Productions now delivers diverse entertainment through three dynamic divisions: Neon Moon's dazzling 18+ shows, Neon Sun's family-friendly events, and Neon Stars' talent representation. With this innovative rebrand combining creativity and celestial magic, the company is poised to illuminate the world of live events in bold new ways.
Cambridge Marketing was proud to support this transformation, creating a brand that reflects the company's expertise, bold vision, and dedication to unforgettable entertainment. Whether you're planning a corporate event, a family festival, or a private celebration, Loominus Productions brings creativity and professionalism to every project.
